Find baby toys that make every day feel playful. Our baby toys collection brings together soft plush, simple first games, bath time favourites, role-play sets, puzzles, building and activity toys suited to infants through preschoolers. We stock a wide mix from well-known brands and characters loved by Kiwi families, making it easy to choose something engaging for little hands and growing imaginations.
Plush & comfort toys: gentle companions for cuddles and story time.
Activity & sensory toys: rattles, stackers, shape sorters and simple cause-and-effect play.
Bath & water toys: easy, splash-friendly fun.
Vehicles & playsets: cars, trucks, trains and small worlds that encourage pretend play.
Puzzles & building: matching, stacking and early construction to practise coordination.
Ride-ons & walkers: options that support active play for confident movers (check age guidance on each product).
Looking for newborn-friendly pieces like teethers, rattles and soothing plush? Explore our Nursery Toys & Play range of newborn baby toys.
Age guidance: always check the recommended age on each product page.
Size & grip: choose pieces that are easy to hold and free from small detachable parts for younger children.
Sound & texture: a mix of soft, crinkly, rolling or clickable elements can keep play interesting.
Care: review the cleaning instructions on the product page; wipe-clean or machine-washable options can be convenient.
Power: if a toy is electronic, check whether batteries are included or required.
This category includes options from familiar names such as Bluey, Peppa Pig, VTech, Fisher-Price, Gabby’s Dollhouse and others featured in our current range, so you can match toys to the themes little fans enjoy.
What ages are these baby toys suitable for?
Please refer to the age recommendation on each product page. Filters on the left can help you browse by type or feature.
How do I clean baby toys?
Follow the manufacturer’s care instructions on the product page. For most non-electronic toys, a gentle wipe-down is typical; electronic toys should not be submerged.
Are these baby toys safe?
All toys in this category follow the manufacturer’s safety standards. Always check the recommended age label to ensure suitability.
Do electronic baby toys include batteries?
Some do, some don’t. The product description will state if batteries are included or need to be purchased separately.
Where can I buy baby toys online in NZ?
You can shop a wide range of baby toys online at Farmers NZ and choose delivery or click & collect options at checkout.
