Discover the essence of traditional Korean beauty with Beauty of Joseon. This much-loved skincare brand blends time-honoured ingredients with modern innovation to support the appearance of soft, radiant-looking skin.
From ginseng-infused serums to nourishing creams, Beauty of Joseon offers products formulated with gentle ingredients, popular among those with sensitive or dry-feeling skin. With minimalist packaging and a focus on simplicity, it has become a cult favourite in the global K-beauty community.
Ginseng: Traditionally used in Korean skincare, ginseng is known for its antioxidant properties and helps support smoother-looking skin.
Propolis: A natural extract often used to help soothe and condition the skin.
Rice: Popular in heritage beauty rituals, rice extract is known to help maintain a soft, refreshed complexion.
Niacinamide: A form of vitamin B3 that helps even skin tone and reduce the appearance of visible pores.
Centella Asiatica: Commonly used in products formulated for sensitive skin to help calm and rebalance the skin's appearance.
Looking for skincare that’s gentle and thoughtfully formulated? Beauty of Joseon focuses on visible care without harsh additives. Free from parabens and artificial fragrance, it's a clean, minimal approach to modern skincare.
Build your K-beauty routine with customer favourites like the Revive Ginseng Serum, Shop Rice + Probiotics Sunscreen, SPF50+, and Ginseng Essence Water.
