Paradigme the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking what if there is another way
What if there is another way A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity strength as finesse and success as the freedom to create your paradigm. Another way to name a fragrance Paradigme pa ruh dym noun. A new perspective. A new way of thinking doing being. An augmented anagram of Prada creating a direct connection with our feminine icon Paradoxe. Another way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne Bruno Jovanovic and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture tracing from the bottom up in a reversed pyramid a symbolic echo of the iconic Prada triangle itself. The result is an avant garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness. Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood. At the heart an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition. The obsession for this composition was audacity the audacity to challenge classicism propose a new model more sensual and magnetic Marie Salamagne Master Perfumer
Another way to design a bottle The Paradigme bottle immediately invites curiosity.
An architectural silhouette of radical elegance softened by rounded edges and an avant garde statement through the tactile tilted Prada triangle the houses iconic signature. A bottle lacquered in an intense and alluring black to green gradation the houses iconic color. The outerbox is etched to echo the brands signature Saffiano leather cross hatching signed with a silver Prada logo. When conceiving the Paradigme bottle we drew upon the Prada fragrance archives then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way it is characteristically Prada being both undeniably sophisticated but with a touch of eccentricity Coralie Salem Creative Director Prada Beauty
